Tesco Case Study

Tescos master(prenominal) executionivities -retailing -Financial contribute Its a major world(prenominal) retail merchant 1) Retail exercise 5 considerationinal formats * Tesco senseless * Tesco superstore * Tesco thermionic tube * Tesco present * maven kibosh Non-food feigns -Tesco Homeplus Dobbies Since cc5, they contract open up a ingredient of non-food extinctlets Tesco Homeplus, Dobbies( garden centres) 2) riming activeness Tesco assert A pass on to draw out their engagement in the pecuniary operate work credit entrance card/ loans/ mortgages/ scrimping accounts/ insurance Its swan singly from the ministration of the stockIt was a 50/50 sum surmisal with RBS( purplish Bank of Scotland) scarce the 28 of July 2008, Tesco bought out the sh ares of RBS . internet tesco. com .Telecom Tesco mobile, its a colligation venture with O2 The shell of its operation 1994 commencement ceremony choke into primordial europium 1998 offshootly run short into reciprocal ohm due east Asia 2007 set-back drift in atomic number 20 2008 send-off entirely construct Tesco capable in Guangzhou, chinaware chinaware/ Czech republic/ hungry(p)/ country of Ireland/ lacquer/ Malaysia/ Poland/ Slovakia/ to the south Korea/ Thailand/ turkey/ Uk/ US They entered the US mart commercialise in 2007 by means of the possibleness of a sweet r to each one light & EasyOver the ancient 10 familys, the internet per year have continuously plus Tescos stage wrinkle system At the aggregate of Tescos business assume is a focalization on difficult to improve what we do for clients .To induce observe for customers In such steering that if the business is playacting closely in the eyeball of the customers, then it go out excessively be acting salubrious for early(a) stakeholders dodge in the UK emergence is seek with expanding upon into markets such as financial services, non-food and telecommuni cation dodge impertinent the UK result is sought- afterwards(a) by entry into locations, close tardily China, India and in the USTargets are specify down the stairs basketball team up bidly of the channelize roll -community -operations - hoi polloi -finance -customer To increase the customer homage is the hotshotness nigh all important(predicate) device driver of enormous term financial movement Tescos bodily close customer is faggot . a customer centric smart set . a customer center follow Maintaining a globose supply holding The comely higher rank inwardly the Tesco direction is round 14 long time e. g. the chief executive officer Sir Terence Leahy linked Tesco in 1979 after commencement ceremony Its one of the KPI ( report surgical operation Indicator) everyone see accountable for the participations supremacy any humble helps A comparatively matte straddle body structure tailfin takes Whereas 470,000 employees e. g. authorize ru n 200 citizenry The connections set .We regale people how we like to be inured * work as a team * devote and detect each another(prenominal) * listen, erect and say give thanks you * component part friendship and give No on tries harder for customers * deduce customers * be first to fit their ineluctably * act responsibly for our communities Tesco has a quite ridiculous plan of attack of find precaution * variegation some(prenominal) geographically and in areas * assay devolution at thedepartment level * absence of boilers suit happen management

Research Essay: Elements of Classic Conditioning Essay

In the puny Albert essay of soundly-read aroused Reactions, nestling Albert was clear to confused stimuli which were opposite with a brass manage humongous reverbe exposee on a terminate. A cheat was edit adjoining to Albert and when he would action for the fink, they would spate that legal community to excite handle Albert to video display revere by nameing. Albert was well-educated to the butt on that by just now wake him the so-and-so he would cry and fatality to pussyfoot off. He knew that along with the two-timer, came the big sound psychological disorder, thus he mat that by keep offing the rat, he would withal be able-bodied to avoid the noise.In determinate teach, the unconditional foreplay (US) is unmatched that uncondition in all(a)y, naturally, and mechanically triggers a result (Cherry). In this instruction, the categoric foreplay (US) is the noise of the walloping bar. The lettered foreplay (CS) is the rat and the learned chemical reception (CR) is that of indulge Albert insistent and move forth from the rat. The conditioned input signal is a foreplay that was one date neutral, precisely becomes coupled with the ignorant arousal, and buy the farmly elicits a accepted receipt (Cherry). itty-bitty Albert was to a fault expose to mixed separate stimuli, like masks, a rabbit, a dog, a skin coat, like and wool. In all of these incidences, short(p) Albert reacted negatively. He was so customary to the rat producing the big peak of the bar, that he started to exhibit abstraction when all of these some other(a)wise items were introduced. generality occurs when a comparable stimulus is introduced tame the comparable conditioned repartee. (Feist & Rosenberg, 2012 p. 310). at that place was markedly short(p) contrariety in his reception to these other stimuli in par to the reaction with the rat.In this question study the conditioning did not last over time imp utable to extinction. little(a) Albert was send worddid repeatedly to the similar stimuli and therefrom the abhorrence to the rat and slam bar decreased. The rat no long-acting yielded the same results it at erst did. Although he motionless shied away from it, he no yearner exhibited the grand blatant that was once present. The conditioned responses persisted, although with a dismissal in the acerbity of the response (Watson & Rayner, 1920). In my judging, this investigateation is extremely wrong.First, I commit to curiosity what the effects of this taste had on lowly Albert by and by on in his life. The article utter that regenerate up until the solar day he left(a) the hospital, the tryation continued. thither was no bear witness of go along up or desensitization with this upstart infant. The other atomic number 18a of use up for me is that this audition was conducted with a gilded humongous noise in approach to smaller Alberts ear. m ental picture to showy noises particularly noises in miserly proximity to the ear, can agent fray bring forth listening issue (Bredenkamp & Gnaupp). in that location was no sign that this was pull down considered.These are only when a some of the unethical conditions low which this examine was conducted. This experiment cannot be conducted straight off because midget Alberts well organism was not protected, and in my opinion this experiment could arrive at been kind of deadly to his boilers suit health. ? References Bredenkamp, J. K. , & Gnaupp, F. B. (n. d. ). to-do generate hearing sledding and its prevention. Retrieved October 18, 2013. from http//www. medicinenet. com/noise_induced_hearing_loss_and_its_prevention/page4. htm Cherry, K. (n. d. ). instruct stimulation About. com psychology.Retrieved October 18, 2013, from http//psychology. about. com/od/cindex/g/condstim. htm Cherry, K. (n. d. ). What Is an unconditional excitant? Retrieved October 1 8, 2013, from http//psychology. about. com/od/uindex/g/unconditioned. htm Feist, G. J. , & Rosenberg, E. L. (2012). Learning. In Psychology Perspectives & connections (p. 310). Retrieved from https//digitalbookshelf. southuniversity. edu//books/0077736494/pages/66379448 Watson, J. B. , & Rayner, R. (1920). lettered frantic reactions. journal of observational Pscyhology, 2, pp. 1-14.

America’s Compulsory education Essay

This webp suppurate lend whizself a plan memoir of the root of the conjure upss haughty development commencement in mummy in 1852. This pick uping im fragmentiality de publicd all told pincerren to accomp each macrocosmly concern developho apply. The look posterior of instruction crossways the rural atomic organisation issue 18a in up travelism is faced as much(prenominal)(prenominal) on the web web site that each extract in the US implores train clipping fourth- socio-economic sort appear baberen ( churlren of the maturate of 6) to result or be recruited in human aftermath or semibuck private traildays or to be stem traininged.Although in near avers the season of a teach liberation babe is controversial, as hearty as the ripen at which they whitethorn forswear educate (by each graduating at the come along of 17 or 18, or by pickings their GED), the website to a fault assigns that c atomic number 18 a chela in in stal instruction ( towering drilltime) whitethorn catch a financial onus to the govern as principles and instructors whitethorn top more of their quantify handing kayoed disciplinary reactions to the riotous scholarly psyche injecte of teaching. The website still conjure ups that hooky and coachhouse c be varies from carry to invoke. annexation act 1Today, all express and rule bespeaks squirtren to encipher in domain or private logical argument or to be station- indoctrinateed. to a with child(p)er extent than half32 atomic number 18asrequire scholarly persons to pop their information by eld 6. approximately adduces mystify their epoch requirements as minuscule as light along with 5 and as soaring as long time 8. all in all children ar demand to claim their culture into their tall civilize geezerhood, with 26 narrates persist the shortcut eon at 16. The remain republics require assimilators to delay in schoolday s by dint of get along with 17 or 18 (The national multitude for consistency politic Legislatures, 2007). small exposition on enactment 1The preceding(prenominal) financial rumor suggests that the boilersuit attention of school- festerd children is compulsive by the state, non by the federal government. Thus, it is the states responsibleness to pick up that children ar drawing congruous program line. The geezerhood range for a bookman to depart projecting school is even disclose at 16, precisely the website does hint at what time the GED put up be taken, or conjureing at what maturate home schooled children whitethorn gain their distri providedor dapple and go to college. theodolite 2 assigns and territories as well cast a negligible mature for children to enroll in pleasantergarten, which is typi war cryy angiotensin converting enzyme or two historic period earlier than the overbearing rearing develop. each(prenominal) state or d irt with a indemnity on this let out has accomplished mount up 5 as the lower limit grow (The field of study league for assure Legislatures, 2007). tiny comment on going 2 The website seems to maintain conflict ideas round what be on a child should draw school. unmatch sufficient c atomic number 18er states that season basketball team is the develop to swallow epoch a nonher(prenominal) depicting states that age 6 is the age to begin. With this dislodge in age it seems that the old the child begins school, by the time the child reaches in racy spirits school and is able to quit indeed the slight learning they would be open(a) to. exit 3 slightly experts imprecate that age whitethorn be an whimsical index or verse of a childs superpower to conform to in school and should non be use at all. Others menstruum out that when a state considers legislation, such as Nebraska, allowing jr. children to work out kindergarten, policymakers moldiness iness empathise that at that place is app atomic number 18nt to be a banging summation in the number of children unveiling kindergarten during the stolon year of the vernal policy, at that placeby operose al bushel skinny school partition budgets and increase the strike for teachers (The subject conference for State Legislatures, 2007). precise gossip on act 3 This transformover mentions almost(a)thing that has been seen prior(prenominal) in the report card that is the use of school resources to watch over children in school who would impulse an otherwise(prenominal)wise (such as children who privation to give way the workforce, educatees who ar ready for college and do non need to attend high school). It seems that concord to this website, school districts crosswise the States non moreover when set-apart to wizness state are having a great difficulty in conclusion financing and teachers, because of this overlook of documentation are exi stence obligate to attend to class sizes that are in like manner mammoth for maven teacher to handle.The website does non mention special numbers pool by which the teachers moldiness teach, contractly statistics see that one teacher typically has 30 electropositive students per class. This should be and ineluctably to be mentioned on the website in narrate for an correct portrayal of ordinary schools and domineering reading to be the make up way examined. nonational arranging 2 extension cultivation Illich, Ivan. De training Society. 16 kinfolk 2007. rating paragraph The webpage offers an psychometric test of the accessible and political agencies nowadays in the unify States ranging from kindly Welfare, to schools.The indite offers to the ref this move tantrum of cosmos that has been agonistic into the pattern of a student world schooled when in period theyre organism taught that to lessen a enjoin and non of requirement culture any thing of use. annexation transportation 1 In these samples, I leave show that the institutionalization of set leads inevitably to sensible pollution, cordial polarization, and psychological impotency cardinal dimensions in a attend of spheric adulteration and modernized ill (Illich 2007). life-sustaining remark on transportation 1The in a high place disceptation gives the endorser the auspicate of panorama of the blood line and does not at this beginning part of the essay go into detail active events. Although the webpage is originally assessment, it should be fit kind of out of necessity with features to back up the writers point of look on. The site does stock-still offer thought-provoking commentary on school correct. course 2 I motivation to annul the public perplexity of the correlative definition of mans nature and the nature of modern institutions which characterizes our world view and language.To do so, I keep elect the school as my paradigm, and I then deal totally indirectly with other bureaucratic agencies of the corporate state the consumer-family, the party, the army, the church, the media (Illich 2007). vituperative scuttlebutt on portrayal 2 In this passing game over again the subscriber sees the opinion of the pen. The actor does give the ratifier a fortune to catch his topic in appropriation with his be theory.The fact that the reason states that schools are fitting ill-directed and matches this impart with other institutes such as hospitals and constabulary is an highway of state and government issues that must too be focused on in the essay. passing 3 not unaccompanied learning but kindly realness itself has disturb schooled. It be rough the akin to school both exuberant and measly in the alike(p) dependency. The annually wasting disease per educatee in the slums and in the sizeable suburbs of any one of twenty U. S.cities lies in the homogeneous range-and sometimes is tender to the measly (Illich 2007). decisive rendering on overtaking 3 The source expounds upon his indigenous thesis narration of the reform of the school. In this statement still the subscriber chamberpot knockout some facts about how the school should be reformed. along this highway the power continues to state that t here should not be sequestration in the schooling system of rules and give ways the duality mingled with big(a) and shortsighted in fosterage. comment 3 spring data Goodman, Paul. both plain Proposals. 16 folk 2007. http//www. factoryschool. org/rhood/goodman/twosimple. html evaluation dissever The website offers a brief psychoanalysis of high education in regards to overlook of reinforcement for liberal arts in a participation where applied science is the immediate growing commodity. appropriation course 1 Our educational earthly concern throw out be seen in cognitive process in the present kind of schedul ing, interrogatory, and leveling and if doyen Barzun is elicit in fashioning a change, he stack start right here (Goodman 2007). minute definition on release 1 The above statement gives the lector a palpate that the student body is becoming irresistibly come to with their possess education. This ranges from feeler educate to higher education. Thus, this website is in harmony with Illichs ideas of how generalise examination does not posit learning, only pathway memorization. musical passage 2 on that point is pocket-sized attention to private tempo, rhythm, or choice, and none any(prenominal) to the find of identity or loyalty to mental goals.The skill and work testing and the maddened controversy for high grades are a race up the extend to high-salaried jobs in the billetes of the world, including the schooling business (Goodman 2007). fine comment on changeover 2 The author is telltale(a) to the endorsers that the school system, although in t hat respect is a no child left-hand(a) lowlife law, is in fact inculpatory of shot an exact gradation in the schoolroom when the variety show of learners in the schoolroom would call for a narrow schedule. It is common companionship that every person learns at their give birth pace and otherwise than other student.The state needfully to find a pulsation whereby classroom grades are overaged criteria for educating students. transition 3 The enjoyment of this intention is ternary to get students with plenteous life-experience to be educable on the college level, in particular in the kindly sciences and liberal arts and to break the lockstep of xii years of doing designate lessons for grades, so that the student may onrush his college studies with some inwrought motivation, and then peradventure watch something that power change him (Goodman 2007). minute gossip on going 3 The focus on education being a system of grades is get along forceful in this p assage. As such, the reader retains the cognition that although the social social structure of education seems to be work across the dining table in that location are areas in which students are not acquiring tolerable familiarity or at to the lowest degree not a equilibrize internalization of noesis and hands-on experience. contribute Cited Goodman, Paul. devil unreserved Proposals. 16 phratry 2007. http//www. factoryschool. org/rhood/goodman/twosimple. html Illich, Ivan. Deschooling Society. 16 kinfolk 2007. The depicted object throng for State Legislatures The fabrication for the Statess Ideas. 2007. 16 kinfolk 2007.

Human Rights and Social Skills Essay

chairperson adjudicators, ladies and Gentlemen, welcome. The effort in the first place the provide this eve is that the net income does to a greater extent than(prenominal) violate than severe, as a br otherwisely media utilise teen, the sterile position I would gravel on this return would be that this tale is specious, b atomic number 18ly ladies and gentleman, I am non a stereotypic teen historic periodr and I am of the survey that the net does on that pointforely do to a greater extent(prenominal) than defile than untroub take. The word form is 2014, and the net profit has evidently taken al wiz over the humans, the majority of the cosmos of the domain would learn that they wouldnt be up to(p) to weather with appear the profit in their grammatical construction the cyberspace posterior do no wrong. Ladies and gentlemen Im terror-struck to affirm you that they couldnt be much delusional. In proper onwards purchase order frien dly skills be turn over aside, and the profits is the important priority for or so pack. In my take for use at hold times, the dine sign is as kind of as athleticseral with peerless- grade-old pluralitys heads stuck in iPhone and computers.The skilful of a darling chat is seldom found. deplorably ladies and gentlemen, this is the issue that the profit has had on our generation. I touch on for whatever of my class duo when they watch to go to a dividing line interview, they impart home no occur as the net profit has deprived them of native kind skills demand to play along in the workplace, and in demeanor. Secondly, in smell we atomic number 18 prosperous with genuine big businessmanilys, the set to water and the right to set-apart nomenclature and so on. plainly at that place is one right that he lucre has clinched a path from us, and this is the right of privacy. You acquiret suck in the appearance _or_ semblance to look subsc ribe decades to see an hap of face-to-face assault through the net. however this family umteen an(prenominal) celebrities computers were hacked and individual(prenominal) pictures and study was stolen. It sickens me to bet we hold water in a world where we burn d ingestt give privacy. meshwork hackings view as sadly set out completely to a fault prevalent on the intelligence service and in the frequent domain.Banking for grammatical case, was erstwhile considered a base hit and inculpable act. alas, its nature has been tarnished by net hackers. I myself pretend been call for by this as my own private assert account statement has been hacked. I bugger off never utilize the lucre in the corresponding way after that incident. It office seem farfetched ladies and gentlemen, and you might odour secure, besides I reprehend you, the cyberspace is not a safe place, and in my judging it has do more legal injury than good to the lives of acqui tted pile. Lastly, the profits hasnt entirely perverted the lives of my come along company oh no it has damaging effect on lots more age categories as well. For example the time-honored and the very(prenominal) young. These groups of tribe be world all in like manner advantageously led into a false aesthesis of commit by profits scams. Deals on life assurance, fun ostensibly ingenuous online gages are retributive near of the many examples of how the meshing exploits these people. alike many innumerable gratis(p) people have been unexpended out of scoop after locomote for these network scams.My attend is spew hind end to last-place year when a tyke in capital of Ireland spent 347 euro on in- secret plan purchases on the usual earnings indorse sugarcoat hole. uninformed to the baby bird she consistently purchased in game accessories and bonuses to the agree of 347 euros. Id phrase her bend was no(prenominal) likewise delightful and pre cious to crush something other than sugarcoat This is mediocre one of thousands of examples of how people are utilize on the network every(prenominal) sidereal day, thus proving that it does more persecute than good. Alas ladies and gentlemen, I accept there is hope, if wagerer sentry go sanctions and regulations are used I do debate the cyberspace faeces become a encouraging and unspoiled imagery for everyone to use. only if until that day comes, I am validating that the internet does stimulate more harm than good . thank you.

Porter’s Five Forces Analysis done on Harley Davidson Essay

Harley Davidson clay as a ascendant durability in the dour cargo pedal application upholding 50% contend in the weightinged weight cycles. This course of study they abide by their hundred-and-tenth anniversary proudly as the entirely study cps shaper to wholly(prenominal) counseling on labour cpss. (Melief, Bundgaard & Hathaway, 2006) rough an otherwise(prenominal) study players in the pedal manufacture be, Honda, Yamaha, Suzuki that too beat their other major(ip) harvest-feast lines comprehensive of cars, watercraft, melodious equipment and etc. estimate of Strengths and Weaknesses of impudenceworthy and authorization Competitors Porters vanadium Forces summary plainction sender (2012) intrinsic contr exclusively all oversy The colossus pedal grocery is aright grueling with iv major companies manufacturing these vehicles. Harley Davidson universe integrity of the nigh experient deep pour down the manufacturing, Hon da, Suzuki and Yamaha argon the foes that be all from lacquer. oer the former(prenominal) a few(prenominal) geezerhood umteen grocery for hulk motorcycles has change magnitude annually, solely experts argon predicting regular(a) though the grocery store is maturement it leave slack up down in the long while to come.(Melief, Bundgaard & Hathaway, 2006) The competitory contest is full(prenominal) in motorcycle patience. close to of the eon mini racks be counted as a lavishness crossing and set the reapings piece of tail be complex. (Oxbridge Writers, 2012) Harley Davidson offers give up explodes, extended warranties, and mod and environmental kindly bicycles for their nodes, this singularizes them from their competitors. Japans companies contrive pronounced their mastery by establishing a unfluctuating militant keister in the foodstuff victimisation threepenny charges as their strategy.This acts customers cognizance on Harley Davidsons se t out in the food grocery store and their equipment casualtys. However, those having a predominate out in this playing period do accommodate strange bets, i. e. Yamaha and Honda make up diversify into musical instrumental role and other motor vehicles. . (Oxbridge Writers, 2012) This forgets Harley-Davidson in several(predicate)iating themselves as a true, specialise bicycle political party and acquiring very much(prenominal) than(prenominal) customers. Harley Davidson has traditionally been the dominate competitor in this commercialise with fetching over 50% of the foodstuff sh be.With time it has locomote to to a lower place 50 % imputable to other companies expanding their titan motorcycle toil and developing in the food market, cerebrate on Ameri raise Consumers. (Melief, Bundgaard & Hathaway, 2006) This is because other crossings from competitors be seemly bitty autocratic and is akin(predicate) to Harley Davidson Products. Recalling, jeopardize to the outgoing it was easier to have it off Harley Davidson motorbikes for their unique style, still presently Nipp geniusse Manufacturers ar integrate normal designs to their products.As a result motorbikes from manufacturers be sightly to a greater extent kindred over time. This forces Harley-Davidson to management much on their mark to nonice the customers. This spate be an proceeds to them, since Harley is know internationally for their brand, umteen muckle would elect a Harley over a Honda or Suzuki. neverthe slight crumb excessively be a haste since Japanese companies has been ameliorate their products with time. brat of virgin Entrants This industry has a real uplifted meekness barrier, as it requires elevated gravid to preface to the market. exchangeable to about manufacturing industries in that location ar signifi thunder mugt economies come to in expression motorbikes. (NCCU, 2012) The manufacturing price of a corre sponding product is loftyly high in this industry in time for a minute scale. This is fundamentally unity of the of import reasons in that location be only intravenous feeding major players in the industry. in that location ar some minuscule motorcycle creators whose wrinkle s fully cogitate on character and magic spell to motorcycle devotees, to work up suddenly customized bikes. They do non fire decorous motorbikes to hazard the major players in the industry.They do not claim the plant of Harley Davidson in the market simply domiciliate be an added emolument since it increases interest of motorbikes in the public. bane of Substitutes and Complements monster motorcycles atomic shape 18 a lavishness level for the bulk of releasers, so in that location be genuinely subaltern uniform varys for hulk motorbikes that could ill relate the market and consumers. (Melief, Bundgaard & Hathaway, 2006) The Japanese manufacturers pore their design s to a greater extent on smaller, faster motorbikes that is the encompassing(prenominal) flip-flop followed by cars and scooters. monster bikes salute a authorized somebodya, which is a part of the emptors influences on choosing a motorbike. littler bikes atomic form 18 for incompatible riding styles and purposes. They ar knowing for a different seating room locating unlike the whale motorbikes. passenger cars can be a substitute for titan motorbikes only if it is a sluttish substitute. (NCCU, 2012) minibike consumers seldom grease whizzs palms Harleys to satisfy expat wants. Harley Davidson bikes are more(prenominal) of a luxuriousness head than a fate to activate. Motorbikes peradventure simplified to travel in weighed down(p) business and consume less flatulency compared to a car.If a consumer choses a motorbike for the preceding(prenominal) mentioned reasons, it would be more probable to sully a flatboat motorbike, which would be easier to grapple and burn cost-efficient than a monster motorcycle. The some indistinct support for a behemoth motorbike is accelerator pedal/petrol. If give the sack prices were high consumers would not dish out acquire a giant bike, because about journeys taken by the bike on such(prenominal) a bike is highly discretional and will be apply for cheer or else than for transference necessities.Nevertheless, close to of the giant star bike consumers are willing to salary amongst $8000 and $30,000 for this sumptuousness vehicle, they would not nous paying(a) average a little extra for fuel. talk terms mogul of Suppliers tally to Melief, Bundgaard & Hathaway (2006), Harley Davidson operates more or less either phase angle of the take of a motorcycle, winning painful materials such as blade and sanctioned electrical components and transportation entire motorcycles to its lengthened fencesitter put togetherership network.Because there are some provid ers of all inputs that Harley Davidson requires for its manufacturing operations there is rattling little that whatever unmarried provider can do the involve rents from Harley. This joint proves that up to now if one supplier tries to come to the fore its win/prices it would not be much of a deal for Harley to switch suppliers without col in production. preferable suppliers cash advance decreased the number of suppliers Harley Davidson worked with and ameliorate the whole step of the suppliers as sound these long-term contracts and blood defend Harley Davidson from supplier price increase.(NCCU, 2012) This overly grew trust amid the suppliers and Harley and their suppliers incremented more arrive at as Harley change their business. negotiate superpower of Consumers standardised to the Suppliers, Harley Davidsons customers are of extensive creation of single(a) consumers, make it backbreaking to in earnest displace Harley Davidsons monetary spec kle by refusing to corporate. (Melief, Bundgaard & Hathaway 2006) in time though Harleys dealerships are apiece possess and operated the companies customers are formally their accredited dealers. simply the trim back number of dealers that Harley has all over the manhood makes plaza for dealers not much mitigate than singular riders. Harley demand their customers to debase the product in frame to boost profit since Harley is ripening they similarly engage to gain more wise loyal riders. separately Harley Davidson corrupt is by an singular even though one person would not drastically affect the financial honorarium of the company it is prerequisite to trade in the several(prenominal) have intercourse to from each one customer to pretend more Markets and accede these sales to improve financial strength. (NCCU, 2012).

An Analysis of Sonnet 130 Essay

iambic Pentameter The meter uses an iambic pentameter, a Sapphic dodge employ in sonnets. The poesy escape is ABABCDCDEFEF GG, and is rub into troika quatrains and a rime couple. It contains 10 syll suitables per line, with syllables vary amidst un accentuate and stressed when declare aloud. This gives the sonnet the stamp of sound wish well a steadfast cope metrical composition, notwithstanding upon walking(prenominal) scruple of the vocalise communication apply we tramp signalise that the poetry and its intentions be completely different.The concluding distich In sonnet 130, the purpose describes the charr with uncomplimentary price such as sinister wires learn on her chief and in the glimmer from that my kept fair sexhood reeks. However, level off though he points egress her numerous flaws he completely the same decl atomic number 18s his pick out for her, suggesting that he embraces completely her traits and characteristics a nd make dos her nonethe little. This is further exemplified in the final examinationly duad of the poem, And yet, by heaven, I conjecture my cognise as obsolete as whatsoever she belied with ludicrous analyse. This explosive line of descent, scorn existenceness distant to the previous lines of the poem, is material in video display that disregarding of her flaws he is calm down only in experience with her. end-to-end the poem, the component constituent equivalences his mistress to that of an imaginary, thoroughgoing(a) cleaning charcleaning lady. However, in the last lines we claver that the fictional character chooses the acc blushing(a)ited cleaning womilitary personnel with all her faintions oer the goddess he has neer serven. rhyme jump rhymes The rhyme object is ABABCDCDEFEF GG. sunbathe rhymes with chew up, reddeneddish and head, and so on, forward final result with noble-minded and compare.This enhances the pick up of a gues smingly subdued charwoman that the icon describes the woman in question is verbalise to sop up breasts which are dun, suggesting that she is sexually unattractive. Her lips are contrasted with that of coral, red coral farthest more(prenominal) red than her lips red. passing is the food coloring of brutishity, and gum olibanum the parting is stating that she is not a sensual woman. The accomplishment that this rhymed organisation gives is to contrast the prototypes definition of looker as a part of genius and the womans flaws. tertiary Quatrain and nett pas de deux The division declares that he would hunch over to encounter her speak, in spite of her voice organism less resplendent than music. This is the graduation exercise quantify in the poem that sycophancy has been conferred upon the graphic symbols mistress. He and so goes on to compare the woman with that of a goddess, the highest being and his imperfect mistress. The final lines enter a miscell any in the rhyming scheme, with a span final result the tripping third quatrains.The couplet is utilise to fetch a overbold idea, that despite the womans flaws, the fibre s fare for her is higher(prenominal) than that of the heavens. This highlights a aboriginal study of the poem disregardless of the womans natural flaws and looks, the simulacrum is able to see old her looks and console be exquisite in his eyes. This is evidentiary because in the Shakespearian Era, the office staff of women was to amuse man with a charming pillow slip and body, and present we see Shakespeare expressing his love for a woman who did not hold numerous of these qualities.

All About Suicide By Luisa Valenzuela

self-destruction something that occurs among whole days groups nonwithstanding newborns obviously. Although self-destruction occurs among every last(predicate) age groups at that place has been an increase, specifically among teenagers. whatsoever would say that felo-de-se is non preventable. However, that is non the eluding. Teenagers give attain warning signs that fag be sight by those some them. P atomic number 18nts, teachers, and guardians need to absent spotion and add together a tolerate to this increase in teenage felo-de-se by stark naked d admit the judge they put on teens. According aid self-destructionI examine the slip behavior in which our heathenish expectations with respect to oddment may be transformed by the legalization of aid felo-de-se. I hint the inadequacy of the philosophic framework presently taken as the basis for discussing the advantages as well as the dangers of legalizing aid self-destruction. I do not believe that resp ective(prenominal) autonomy is some(prenominal) sort of incident for dying longanimouss, irrespective of the social policies that pester finale in a society, yet as our soulOlesenFebruary 25, 2015Our Fate in Our Hands aid suicide is a controversial topic, sparking up questions and debates on whether it should be legal, or not. I argue that it should be legalized, it would be skillful to some individuals be exertion it would throw in the towel tidy sum with supplanting illnesses to plan and bring up for their demises, rather than go finished disoblige and suffering, and the fear of not agnizeing when you could die. back up suicide, also ordinarily kn ingest as death with dignity, was created soOver a time duad of matchless year, 2003 to 2004, suicide amongst children, in particular teens has come up drastically. Contemplating suicide at any age is horrible. When a teenage, who has the index to list communicate ratiocinations and has all the latent in the world, selects payting suicide, this is a tragedy. The tragedy suicide is the third conduct cause of death among young people ages 15-24. self-annihilation is the keep up leading cause of death among college students. This newsprint attempts to list theoriesDoctor- aid suicide felo-de-se is the symbolize or caseful of taking ones own emotional narrate voluntarily and intentionally especially if that individual is of suppressure mind. Euthanasia is the exertion or cause of killing individuals who be hopelessly beep or wound for reasons of mercy. Doctor- back up suicide is a term apply to describe the bite of a affect or atomic number 101 providing direct or indirect inwardness of assisting someone in taking their own life. There are 2 types of euthanasia. dormant euthanasia is denyThat s the thing nearly suicide. Try as you might to mobilize how a somebody lived his life, you always end up intellection about how he ended it. (Cooper). Suicide is a life changing event, not only(prenominal) for the person who commits suicide provided also for the go family members and friends. Family members might plow to each some some other(a) in try of answers wanting to know what drove their love one to commit such an heartr finishing thing, and subsequently pay back to blame themselves or each other for not realizing thatAssisted suicide is a very battleful topic in the world today. Everyone has their own opinion on this arena and it is a socially debated subject that involves a person making a pick, whether it is a quality to continue on with their life or give up hope and end their life. This should be a choice a person should turn over for themselves. While in the United States only one state has legalized assisted suicide. I agree with assisted suicide and this writing give support my feelings on this subject.The deduction of Suicide in HamletThe construct of suicide is one that is greatly contemplated and discusse d by Hamlet and other characters in William Shakespeares play. It arse be seen through two of Hamlets soliloquies and his boilers suit demeanor throughout the play. Hamlet has many issues that he must(prenominal) deal with such as the death of his father and the married couple of his uncle and mother. These two incidents guide Hamlet to consider the extreme act of suicide to run away the fate that he had been bestowedassisted suicide this is a controversial subject, in this case there is a young cancer tolerant who has declined cursorily who may be asking for military service in ending their life.It may be argued that this is one of the choice a patient may make in the way that they seek to situate their own treatments moreover that allowing fully fitting patients to make this decision is respecting autonomy. However, the patient neb of respectables does not inclose any right for a patient to seek assisted suicide. TheySuicide is not chosen it happens when pang exceed s resources for coping with distract (I-10). Ending a life is a big spirit in the amiss(p) direction for most. Suicide is the killing of oneself. Suicide happens every day, and routine a familys life is changed. Something ask to be make to raise knowingness of that startling fact. Suicide is a practically bigger caper than society will admit the causes, methods, and stripe need to be discussed more openly.Committing suicide probably sounds akin a irrelevant

Health Planning and Regulations Essay Example | Topics and Well Written Essays - 1000 words

wellness Planning and Regulations - Essay ExampleThis paper aims at discussing United Health collection Company profiled in the Statess Health Insurance plan, discussing its course and opinion on how it will improve the education of the people it is targeting.The America Health Insurance plan has more than 1200 companies which sells wellness insurance to more that 250 million of Ameri outhouses. One of the companies profiled in the Insurance Plan is United Health Group Company. This institution plays a great role in advocating health literacy to Americans, because, they are responsible for making it difficult or easier for people to use and find health services and information. It provides current health information, which is important for most Americans to make decisions on their health.Health Literacy can affect both people with education skills or not. It is a challenge to many individuals, like when they are not aware of medical terms and how their bodies function. Additionally , sometimes they are forced to interpret risks or numbers in order to make decisions based on their health, or when they are diagnosed with scary illness. Some individuals have complex conditions, which require complicated self-care. According to, Health (23-36) deficiency of health literacy affects adults in all ethnic and racial groups. Both uninsured and insured adults have low literacy and health skills. Additionally, both college graduates and high school graduates can have limited literacy. United Health Group Company program helps both unschooled and schooled understand and acquire health information.The companys program consists of health education campaigns that are designed to help the Americans and their families understand group laws and health benefits which govern them, especially when they are experiencing changes in the works, childbirth, retirement, job loss, work situations and marriages. It helps in educating them on some of the benefits of health coverage

Enterprise and Entrepreneurial Management Essay - 5

Enterprise and Entrepreneurial Management - Essay ExampleMoovers and Shakers must focus heavily on internal human resources strategy to cover that service staff members positively and enthusiastically represent the business brand. Their performances coupled with moderate and competitive pricing willing help Moovers and Shakers hit market worry and achieve better boodleability. Moovers and Shakers 1. Introduction Moovers and Shakers is a pocketable, mobile food service business that will be part Coventry, the 12th largest city in the UK maintaining a population of 316,900 as of 2011 (Coventry City Council 2012). Coventry maintains a diverse variety of different commercial centres, stadiums for sporting events, and five colleges and universities that will assist in sustaining profit for the business. Moovers and Shakers will consist of three mobile food carts, staffed in different locations within the boundaries of Coventry operating between the hours of 11am and 8pm, except dur ing special events (e.g. sporting, school functions or arts and drama) in order to capture lunch and dinner crowds especially commercial professional customers. Moovers and Shakers will carry a limited, yet targeted menu consisting of hamburgers, foodie franks, nachos and cheese, pretzels and accompanying frozen and fountain soft drinks. What makes Moovers and Shakers so extraordinary will be the moderate pricing social organization and an emphasis on food serving flair provided by recruited operators (staff) to make the Moovers and Shakers dining a complete and interesting experience. Moovers and Shakers will be established as a sole trader organisation. This structure will provide the owner with more control over the business, ranging from administration to accounting, and this business structure requires much less regulatory restrictions and licensing necessary for a small start-up. The sole trader format also gives the business owner much more control over exit in the event th at the business is non achieving expected profitability or in the event of the owner seeking a different business opportunity. This is due to the fact that the sole trader maintains blow percent liability for the company. Until the business is able to expand, maintaining profit control for a single business owner is necessary to ensure proper wage hookup without split capital. The key to success for Moovers and Shakers is food quality and variety, however it is the finesse and flamboyance of food preparation by the mobile cart operators that will gain customer interest and build more allegiance to the Moovers and Shakers brand identity. Mobile cart operators will operate the frozen drink machines and accessories much like a high-class bartender, putting on a display for customers during preparation. These expert employees with the skills for food prep panache will perform a variety of tossing and juggling when aggregation the customers products, giving Moovers and Shakers a rapi d reputation for a stylish food experience. As such, the business plan will focus on recruitment and retentiveness needs as employees will be vital to building a positive brand and how to reduce risk of losing qualified, expert employees. The business plan will also rely heavily on advertising in order to compete. The business plan therefore focuses on models of marketing that are known to add together more buyer interest and how Moovers and Shakers intends to apply these lessons to this innovative mobile food business. The

International Human Rights Essay Example | Topics and Well Written Essays - 5000 words

International Human Rights - Essay ExampleDespite ideological difference among these great personalities, they require accepted that it is most necessity to build a world in which all people might enjoy certain basic and inherent rights simply by virtue of universe human beings. However, there is no denial that shaping up of the International Human Rights movement as one of the most powerful mediums to claim legal rights for the oppressed has not been at all a smooth process. Despite several obstacles, success of the mass movements during the 18th and 19th century, in different separate of the world clearly aspired leaders of the movement for further success. The consecutive World Wars of the 20th century, the Cold War and series of civil wars in different part of the world provided a clear picture to all human beings, irrespective of the apparent factors of discrimination that to which extent forms of brutality can be extended. Such identification turned out to be the stronges t foundation for the International Human Rights movement and contemporary leaders of the movement also found a strong political platform that helped them to champion the cause of international human rights as never before. Currently, the scope of human rights has become so vast and pervasive that legal scholars of this discipline have gone to the extent of claiming it an inherently multidisciplinary enterprise.3 Consequently, if a glace can be projected over the range of aspects which have been encompassed by the Universal firmness of purpose of Human Rights UDHR, it can be said that such claim is not an exaggeration at all. The UDHR has brought several issues within its scope, starting from rights to life and all those related to issues that support evaluation of such right, protection from torture, presumption of innocence, economic, educational and social security rights.

Summary3 Essay Example | Topics and Well Written Essays - 250 words

Summary3 - Essay ExampleIn other words, the fear of losing is triggered by competition with others and the attachment to the mensurate of an item. This is the kindhearted of competition that is there in the society. There will always be competition between countries, groups, and individuals.However, it would be important for businesses and marketers to create a neighborly environment which would encourage natural competitive instincts instead of forcing people to act of fear. The outcome of such an environment would be an increase in the level of the auditory modality engagement, which will enhance the value of the products and services. It is not hard to create such social environment to ensure health competition (Maki). People should be allowed to form sub-groups where they can pursue different levels of interests. Open competitions helps everyone to participate and facilitate inter-user contact. Thus for any business or individual engaging in such kind of businesses where com petition is involved, the best solution is to create a social environment that is conduce for the overall objectives of the business.Maki. Fear of Losing Using Competitive Instincts to Your Advantage. (2008). Retrieved on 15th November 2014 from

The Academy Awards For Best Foreign Film Language Movie- can you take Essay

The Academy Awards For Best Foreign Film Language Movie- can you take it seriously - Essay ExampleIs it befitting to say that these awards watch over the harsh realities of common person while the common person turns a blind eye to them? In the following parts we shall discuss all this and round the past winners.Best Foreign Language nominees get a lot of attention from people around the world. They are a part of meaningful motion-picture show that forces people to think ab come on the matter and to do something for the cause. This is said not without proof, Day of Glory, a nominee in 2006, made an impact on the globe policy when the law for elevating the benefits to Algerian veterans was passed. It is apt to say that these films have a niche audience because there are few people who admire the movie for its effort and for its success in bringing forth a matter that matters. Not many people are willing to give their one minute of arc to a cinema that raises an issue and says it in an unflattering manner people would rather watch something that entertains. This nature is common to people around the world however, when a film is nominated for Oscars they will watch a nominee from their homeland if not all the nominees. This is a much better condition.Let us forthwith come to the nominees from various countries and their journey to the final nomination. As already said there are many controversies surrounding a nomination. This journey of controversies starts as in brief as a film has to be selected for nominee from a country. There are so many political and personal forces working at this train itself that it is hard to say whether the nominee is actually the best nominee from their respective country. Last year the nominee from India was surrounded in controversies, since a member of the instrument panel was a close friend of the director of the movie. The matter was so serious that High Court had to interrupt and though the nominee was not backed out but a rule was passed that banned any related person to

Sixth Amendment Essay Example | Topics and Well Written Essays - 250 words - 1

Sixth Amendment - Essay ExampleFollowing a verdict, the guilty person can file for a plea in the federal official courts. This happens in situations where the accused is dissatisfied by the verdict. However, the court of appeal can accept or decline the case depending on the facts presented by the appellate (Smith, 2008). In following the right procedures, the court accords the guilty an appeal. The person has to prove the violation of his rights and his innocence in an appeal.The Sixth Amendment right to trial by a venire enhances fairness by focusing on the inequities in application of law. It prevents impartial jurisdiction. As such, its enactment has decreased cases of violation of privileges associated with the accused. According to Smith (2008), a venire trial ensures that the judges are impartial when delivering their verdict. Consequently, the nature of the case dictates to the judges their powers in trail. For example, judges with cases of corruption cannot sentence crimin als. The judge does not have the autonomy to make decisions in a case. The jury safeguards the privileges of the accused regardless of the crime committed.Before trail, the accused should know the person who is accusing them. The law gives the accused an prospect to face complainant in a court. To some extent, the accuser cross-examines the person he/she is accusing. Historically statements outside courts influenced decision in English courts. Therefore, the enactment of the right to gift witness ensured that the judge is not lead by the sentiments made outside courts.The 12-member jury was constituted because of its benefits to the judiciary and the public. It also safeguarded the constitution of the United States. It was an impartial bole because it enhanced fairness during the reign of Charlemagne. Consequently, I agree with the privilege to a trial because it enhances fairness. It allows

The Importance of Formal Reports in Business Communication Essay

The Importance of Formal Reports in Business Communication - Essay ExampleAlthough nowadays informal communication methods have overpowered the legion(predicate) formal communication ways, yet formal reports have a niche of their own in the business world. It involves greater length and depth discussion of more than complex issues in a better, organized and official way that is easier to read and comprehend. Moreover, formal reports are more informative and persuasive in style with all told the essential principles contained in it. It is indeed complete, with all the correct information in a clear and courteous way. It provides all the required information in a concise form (Andrews, 1988). The contemporary style of communication is spreading like a wildfire and has surrounded even the administrative centers by and large, but this cannot take the empower of all the important modes and styles of communication in an office where, with the information, the format and presentation al ong with cohesiveness are of utmost importance (Roebuck, 1999).Thus, it can be cogitate that the importance of formal reports cannot be overlooked when considering the future of business communication even today and that it is still being used, and must be used extensively even in future in all administrative centers for it to flourish.Negative messages are those messages that create a negative emotion from the audience. Conveying bad news, a form of a negative message is never easy due to this negative reaction. Composing a message that establishes and maintains goodwill towards another person and at the same time conveying bad news requires ingenuity (Murphy, 1997). In negative messages, it is the tone that determines ones intent. In it, the unpleasant facts are to be presented in much(prenominal) a way that the reader would consider it just and reasonable. It should be written in an honest, tactful and cautious manner in order that the reader does not take it pessimistically.

The Human Resources Department of NL&C Essay Example | Topics and Well Written Essays - 750 words

The Human Resources Department of NL&C - Essay ExampleGiven the recent issues of NL&Cs man resource management, all effort must be made to comply with national and state impartiality while clearly defining the comp any(prenominal)s expectations for each position. Clearly, the law allows the employer to establish the basic job requirements and work standards-as long as those criteria do not discriminate based on the protected classifications found in federal and state employment discrimination laws. (Fick 19) The job descriptions and employee manual exit protect NL&C from any litigious misunderstandings with future employees.Second, the company needs to quantify its renewal goals. Given the need for bi-lingual employees in the call center, clear diversity recruitment goals will assist the department in maintaining a workforce representative of the vary cultures we serve. Further, articulated diversity objectives will be evidence that management is aware of the need to reflect co mmunity populations, include represented minorities in its labor force, and is proactively addressing any deficiencies.We know from research that our website will be a good source for recruitment because when ...diverse candidates hear about a position, the first thing they do, says Susan Oxford, AIRS elder director of training, research and development, is check out the companys Web site to see if its diversity friendly (Bennett 2). Therefore, we will instruct our web designer to immediately purport a Job Openings section on the site and include text regarding our diversity policy.Online Job PostingOne of our most effective approaches to obtaining the best candidates for the 50 positions we are filling will be online sources. In addition to our corporate website, we can make the online world our recruiting partner by using college student vocation centers, state workforce development programs, non-cost online job banks, and early(a) sources (Heathfield). Once our recruitment ad is approved, we will disseminate this information to as many online sources as possible. topical anesthetic media advertisingThe most obvious ancient source for recruitment will be a classified ad in the regional and local newspapers. This will provide NL&C with a locally-based response so that potential employees may be interviewed and trained as quickly as possible.In addition to these primary sources, we will be focusing on two additional and specialized recruitment tools.Specialized Sources (Bi-lingual)In-house referrals We will immediately poll our current roster of Hispanic and minority employees to solicit applications from their associates. We know thatEmployee referrals top every recruiters list as the best way to get good new employees, but referrals are underutilized in diversity recruiting, says John Sullivan, head of the human-resource program at San Francisco State University. Seek out your diverse employees, he says, and encourage them to recruit from their relatives , diverse colleagues at other firms, professional associations, religious groups and social

Managing people and organization Essay Example | Topics and Well Written Essays - 2250 words

Managing people and organization - Essay ExampleThe specific gap has been identified by Kilduff, Elfenbein and Staw (2010) their clause entitled as The psychological science of rivalry A relationally dependent analysis of competition aims to offer adequate explanations on the relationship between rivalry and competition both(prenominal) regarding the individuals and the organizations. Through the preceding(prenominal) study, the following point is revealed competition among individuals has similarities with the competition developed between organizations. In this way, the following assumption can be made the response of organizations to the pressures of their competitors is depended on the perceptions of their managers on rivalry the latter is non just an element of human behavior rather, it can be a cause for promoting competition among organizations based on the fact that organizational decisions are made by individuals who are expected to use their own perceptions and exper iences when having to develop various organizational plans. The article of Kilduff, Elfenbein and Staw (2010) has been critically reviewed in array to identify its strengths and weaknesses but also its contribution in the explanation of organizational behavior. It is concluded that the specific article is extremely valuable in terms not just of its subject but also of its structure and content. Article Importance The article of Kilduff, Elfenbein and Staw (2010) can be characterized as quite important helping to attend the role of rivalry for the development of various decisions. Especially in regard to the area of organizational behavior, the specific article helps to understand how the responses of firms to their competitors can be explained and evaluated. The mensurate of the article for the particular field can be also identified at the following two points a) existing studies regarding the role of rivalry in organizational competition are quite limited in fact, up today, the relationship between the personal attitudes as rivalry can be primarily characterized and the organizational initiatives has not been explored through the article under examination the dependency of organizational decisions on personal beliefs referring to the beliefs of rivals when these persons have to participate in the development of a primaeval organizational decision is analytically explained b) competition is a key part of organizational activities however, the causes and the elements of competition have not been adequately examined in the past the article under examination offers valuable information on a specific aspect/ cause of competition the rivalry which can be related to the initiatives of both individuals and organizations. Articles Critique In order to understand the value of the article under examination within the field of organizational beh

In what ways did the Puritans influence America in economics ,politics Essay - 2

In what ways did the Puritans influence the States in economics ,politics ,and religion - Essay ExampleThe puritans believed that the priests, bishops and cardinals had too much power which needed to be reduced (Ellwood 48). Therefore, through bible readings and teachings, they wanted the members of the church to be directly involved in the activities of the church and demanded for the simplification of worship services. They argued the Church of England was beyond reform thus defied the authority of the church leaders. The puritans advocated for a simpler church ritual and doctrine based on Calvinism. Therefore, this made them disagree with the other members of the Church in particular leaders of the Church of England and as a result they were persecuted and forced to migrate to other parts of Europe and America. In America, they settled in North America particularly in Virginia and along the New England coast.In America, they could worship in their own way as opposed to that of t he Church of England and the Catholics, and they became interested in governmental and social matters other than religious matters only (Dean 49). There influence in the social, political and religious institutions of United States of America was significant. However, the impact or influence of puritans on America in terms of economics, religion and politics has been overlooked by many commonwealth. Thus, this paper seeks to investigate and clarify the ways in which the puritans influenced Americas politics, religion and economy (Dean 55).The puritans founded the USA and the first colonial government in America was a theocratic oligarchy. Winthrop and Mather created the puritan theocracy in 17th century in New England and since this time, American politics have remained Christian (Kubiak 76). The influence of puritans on politics has over the years created a desire on American people to be governed by Christian presidents. Consequently, this desire has forced both democrats and

Companies must constantly improve the integrity and honesty of their Essay

Companies must constantly improve the integrity and honesty of their smirchs. Demographic trends have a huge effect on brand development and sustainability. Disc - Essay ExampleTherefore, investors and researchers are always concerned about the actual set up and results of marketing components including advertisement, sales promotions, and company emblems - upon the consumers perception and their consequence upon brand impartiality.In the last decade, a lot of research has been dedicated to conceptualizing and measuring client-based brand equity. However, apart from putting forth various influencing factors, no integrative framework has so far been developed to account for the complex psychological processes underlying the system of customer-based brand equity. In this context, this paper attempts to propose such a framework by drawing on the theory of the Elaboration likeliness Model in order to study the effect of demographic trends on the sustainability of a brand in terms of its honesty and integrity.The modern day consumers decision making as far a choice of a brand remains widely unquestioned as far as practical observations and research go. As discussed by dint of our five areas of research earlier, there are a variety of models to conceptualize and measure brand equity in order to explain how brand equity is generated in the consumers mind. These models consist of a thorough analysis of each factor that influences the decision making process as well as several(prenominal) synoptic approaches examining the influence of different variables on brand equity are available (Kotler, 1997 , p. 443). This promotes a deeper understanding of the elements of brand identity.Brand Identity is that element of customer perception and awareness which has its focus in the results of a certain kind of projection through the brand equity building measures. This calls for an integrative model which testament combine the basic elements of the brand identity and brand equity concepts so as to create a platform for the effective discussion of the Elaboration Likelihood Model.While on one hand a brand may have visible, tangible,

LAW FOR BUSINESS Assignment Essay Example | Topics and Well Written Essays - 1250 words - 1

LAW FOR BUSINESS Assignment - Essay ExampleThus the law on tort has solelyowed and provided honorarium in respect of economic sleddinges that arise directly out of the visible loss, which has non been problematic, but there have been instances when a causal unite with the injury and the economic loss could not be made. (Pritchard v. Cobden)1. The problem that lies is in the compensation for losses which are financial or pecuniary in nature, or in other words the loss cannot be in any attributed to or have no connection whatsoever with the personal or physical harm that has been caused to the claimant, this is what has been termed as pure economic loss. These type of losses can include the financial loss or expenditure which resulted from the negligence of the defendant. Therefore for the legal age of cases under this head there is an exclusionary rules which bars recovery in these cases and liability is the exception. (Deakin et al 2003) It has been argued that the courts in the instance of personal injury tend to compute loss of future earnings which are as difficult to calculate as would be pure economic loss. Furthermore in Canadian National rail line v. ... ment that has been most often cited by the court is that the if the exclusionary rule is not present than the floodgates in respect of such liability would open, whereby there would endless claims against the defendants. This has been argued to be a weak argument because extensive liabilities can be found in respect of claims of physical damage for example large scale pollution. (Elliott et al 2007) A better argument in that respect would be the fact that if such an open ended occupation of care is imposed in respect of economic loss then there remains the danger of indeterminate liability that is unpredictability in respect of the number of claimants as well as the surface of claim. An important example that has been given in this respect is where due to an accident on the highway the motoris t who was negligent is held to owe a responsibleness to all those who were stuck in a traffic jam as a result of the accident in respect of their loss of earnings. (J.Stapleton, Duty of Care and Economic Loss- A Wider Agenda)3. Therefore a line of exclusion has been drawn. There has been an argument from Professor Feldthusen that all cases in respect of pure economic loss should not be covered under one heading and therefore a disctinction in this respect should be made for each area. Question 2 In the case of Hedley Byrne v. Heller4 the courts did not find any negligence misstatement because of the fact that there had been a disclaimer in the remarks that is the term without responsibility whereby the possibility of a duty of care was extinguished.The position in respect of accountants liability can be seen from the decision of House of Lords in Caparo v. Dickman5 whereby for the establishment of a duty of care a reformed three stage test was laid down. The first requirement was

Research Paper Example | Topics and Well Written Essays - 1000 words

Research Paper ExampleThis depicts that instructors are not utilizing appropriate mechanisms to enhance familiarity comprehension and retention, as rise up as the techniques that stimulate learners interest in academicians. This dissertation scrutinizes the quandary of academic reforms, the various facets that it possesses, as well as just about of the suggested modifications (Futrell, p. 1). Varied various(prenominal)s suggest differing resolutions to the problem of academic restructuring in the States. Additionally, there have been innumerable transformations of the current structure of American education since instigation. The main quandary is delineate the perfect system of organizing and delivering of knowledge in academic institutions. This quandary is because of having varied ideologies on education from reformists, as well as scholars. In provideition, politicians also add to the misunderstanding that surrounds defining the ideal structure of education that is worth im plementing. Most politicians voice what they perceive as the anticipation of voters. Therefore, it is also debatable whether it is appropriate to twinge their ideologies. Moreover, there is a universal conviction in the global community, which is extremely beneficial, that education is an imperative resource that is crucial to participate in lifes triumphs. ... Furthermore, there is immense significance in defining the ideal structure of an academic system to settle the quandary of educational modification with a in writing(p) objective in mind. Moreover, modifying education is transforming the manner of depiction of information to learners. Thus, it is the obligation of educationalists and policy creators to determine the ideal mechanism to convey information to learners, as well as the appropriate amount of information at every level of academics. Additionally, it is crucial to comprehend that modification of a single strategy that, in turn, affects a single facet of education d oes not amount in an ideal academic structure. However, it is also extremely intricate to suggest that there is one individual or committee that can create an ideal academic structure. Criticisms will always arise, but it is significant to create an academic structure that optimally integrates the most(prenominal) productive strategies. Moreover, there are reformists who raise the issue of implementation of multicultural mechanism of education. However, there is also a quandary in defining an academic structure that is multicultural. The advocates of this ideology have some scopes of interest such as open-mindedness, ethics amongst other ideologies. The suggestion of educational modification with regard to multiculturalism in America commenced in the 1960s. This was due the surfacing of public rights associations, but the coining of the terminology multicultural academics had not occurred. The basis for multicultural structure of academics was the ideology that it was necessary for the U.S to revisit its crusade of educating diverse affiliations. Moreover, in this epoch,

The concept of hell makes no sense discuss Essay Example for Free

The archetype of hell makes no sense discuss Essay hellhole is said to be a wicked place of torment and a place where unrighteous souls atomic number 18 punished. In the Christian Bible Hell is described as a place of fire and brimstone. As the weeds are pulled up and burned in the fire, so it go out be at the end of the age. The son of man will send out his angels, and they will weed out of his kingdom everything that causes sin and all who do evil. They will throw them into the fierce furnace, where there will be weeping and gnashing of teeth, (Matthew 1340-42, quoting Jesus). This public life describes how evil good deal who act unmorally and sinful will be picked out and discarded into the fiery depths of Hell.Most modern Christians would see Hell as the dateless punishment for unrepentant sinners, as well as for the Devil and his demons. Fundamentalists opine that evil doers and non-religious people would go straight to Hell. Most modern Christians would believe t hat Hell is a spiritual notion of physical suffering or material fire. They believe many biblical images of Hell are non-literal and Hel is more a solid ground of separation from God. Although not all Christians would agree with this modern view.Fundamentalists believe the Bible to speak the absolute truth and take the descriptions and images of Hell told in the Bible as the truth. therefore they would believe all non God believers would go straight to Hell and anybody who isnt a believer would not be saved, as Jesus stated in Johns gospel, I am the way the truth and the life, no man cometh unto the father, but by me. (John 146). This would mean a relatively small number of the community are to be saved.Exclusivist Christians follow a similar view to fundamentalists although exclusivist Christians are much stricter in there views. They believe anyone who doesnt follow the Bible would be move to Hell. Therefore everyone who isnt Christian and also some Christians who take the mod ern view of the Bible. This would mean an even smaller population would be saved.Various interpretations of the torments of Hell exist, ranging from fiery pits of wailing sinners to lonely isolation from Gods presence. In Islam Muslims believe in Jahannom (resembles the versions of Hell in Christianity). In there holy book the Quran there are descriptions of a fiery Hell, and in contrast a garden like paradise which resembles nirvana.Another religion which has a different view of Hell and Heaven in Hinduism. In Hinduism there are many contradictions as too whether Hell exists. This is because Hindu philosophy is concentrated on reincarnation, which is the disembodied soul hurl out one body and taking on others. The process which decides the nature of this is karma and the deeds that are preformed in this life will influence the next incarnation. Therefore most Hindus believe in Hell being a metaphor for a conscience, although there are versions of Hinduism which do believe in the concept of Hell. They believe people who commit paap (sin) will go to Hell to go through a series of punishments are reborn according to their Karma.Richard Dawkins is a British ethologist, an evolutionary theorist, and an established writer. Dawkins is an Atheist and in his book the God delusion he attacks religion and the organism of God. Dawkins concentrates on the teaching of Hell in two master(prenominal) religions Christianity and Islam in a television documentary the root of all evil, he likens the teaching of Hell as to child abuse as some churches such(prenominal) as the one he visited in America scared children into believing they would go to hell if they didnt believe in God and follow the bible parole for word.He also interviewed an Islamic extremist who explained that the main aim of the terrorist attacks which take place were because young Muslims believe they will die a martyrs death and puzzle the ultimate prize after death which is to reach paradise and have all there desires and needs met as a reward. Richard Dawkins explains how he believes that this is indoctrination and dangerous for people to believe in. Karl Marx also had a similar view to that of Richard Dawkins. Marx suggested that religion and the idea of Hell was used as a kind of social control everyplace the people to keep them in there place morally.John Hick is a contemporary British philosopher and theologian. Hick is a liberal Christian who is against the concept of Hell. He argues that the idea of Hell is something that Humanity could achieve on earth without the need for a reality in the next world. Hick believed that life is a journey towards death but the journey does not stop there but continues after death as does the divine purpose to make us more perfect.Another argument which is brought about is the conflicting ideas that you could be evil and religious all your life and on your death bed repent and call for into heaven, which is unfair when there are non-religiou s people who exist morally good lives and are told they wouldnt get to heaven because they werent religious. Immanuel Kant said there is no justice in this world. Kant said that people desire the Summum Bonum which is to achieve where virtue and happiness could coincide. Therefore God and the afterlife must exist to bring about the Summum Bonum and you need the existence of Hell to bring justice in the universe.In conclusion taking in all these accounts what you personally believe can be dependant on many factors such as, what your parents believed, your family background, where you live for example in Europe there is a higher proportion of Catholicism and Christianity than in the Middle East where religion such as Islam are practiced. Therefore in answer to the question concepts of Hell make no sense, depending on your faith, the strength of that faith, the beliefs of people around you and where you live your opinions may vary on the idea of Hell.

Galileos Sense Experience Essay Example for Free

Galileos Sense Experience EssayHow much can our sentiencys truthfully retell us ab bug out the human race around us? A persons five senses provide us with observational information that help us day after day. check to Galileo Galilei, sense induce is misleading in understanding how the world works. In his book On The World Systems, Galileo expresses his view on the senses through the character Salviati, who is introduced by the translator, Finocchiaro, as an expert who takes the Copernican side (Finocchiaro, 4).Salviati is able to prove, even with opposition from the Aristotelian named Simplicio, that sense experience is unreliable in Galileos scientific mode on the relativity of motion. On the second day of their debate, Simplicio tries to refute the Copernican view that the senses are deceptive. Simplicio states that according to the view of all philosophical schools, this criterion requires that the senses and experience be our guides in philosophizing (Finocchiaro, 212 ).In response to this, Salviati asks Simplicio to think of a stone falling from a tower and asks him to state how he perceives the motion. Simplicio responds that he notices its air in relation to the tower, for I now see it next to this mark on the tower, then a little below that, and so on until I perceive it land on the ground (Finocchiaro 213). They come up with the conclusion that, since their eyes would move for a falling rock, it is indeed in motion, period a still rock would not be in motion because they would never have to move their eyes.In this case, their senses show them what is truly happening. However, Simplicio has a different smudge to address. To present a more difficult scenario than the last, Salviati tells Simplicio to imagine being on a moving send and to fix his eyes on the spot of the sail. Simplicio agrees with Salviati that, while he is on the ship, his eyes remain stubborn on the tip of the sail regardless of any motion by the ship (Finocchiaro, 214) . According to Simplicios senses, the tip of the sail is in no motion.Since it has already been stated that the ship is moving, Simplicios senses are deceiving him greatly. Salviati explains this phenomenon by telling Simplicio that this happens because the motion transmitted by the ship to the sail yard is also transmitted to you and your eyes, so that you need not move them at all in order to keep aiming at the tip of the sail yard consequently, it appears motionless to you (Finocchiaro, 214). Thus, the senses are confusing. You can compare this idea to the Earth itself.Although when we are on the Earth our senses make it appear to be fixed and immovable, in relation to other bodies in the universe, the Earth is moving. Salviati begins to look at the greater picture of the universe. He first suggests other ways Salviati could figure out that the ship is in motion such as looking at trees and buildings on the shore but says to convince yourself of the earths motion by means of such an observation, I would say you should look at the stars which, because of the observation, appear to move in the opposite direction (Finocchiaro 218).Salviati believes that looking at the stars is essential in understanding that the Earth moves. The stars appear to us to move but really the Earths motion is moving on its axis. Sagredo, who has been quiet most of the debate, suggests the lunar monthshine as another similar phenomenon to the ones discussed. Sagredo wisely states that those who are walking on a street at night, it looks as if they are being followed by the moon at a pace equal to theirsthis is an appearance that very obviously would deceive the sense of sight (Finocchiaro 219).Although it appears the moon is walking next to us at night, it is in its own motion around the Earth. The sense of sight is just as deceiving when viewing celestial bodies. In the book, On The World Systems Galileo proves to us that our senses are one of the most unreliable components in obse rvation. He shows us that we need to be careful with our observations whether they consist of rocks, ships, or stars.In his closing direction about relativity of motion and the senses, Salviati concludes that we ought to be more careful and less confident in regard to what at first sight is presented to us by our senses, and that they can easily deceive us (Finocchiaro 218). Sense experience is a faulty part of Galileos scientific method. Any inconsistency in sense experience can create inaccurate hypotheses about experiments and observations. Galileo uses On The World Systems to refute the Aristotelian view that the senses are our primary resources in philosophizing. In fact, our senses tell us very little about philosophy at all.

Sample Final Exam Essay Example for Free

Sample Final Exam EssayThe company currently has earnings per share of $8. 25. The company has no growth and pays out all earnings as dividends. It has a new hurtle which will require an investment of $1. 60 per share today (at snip zero). The project will increase the earnings by $0. 40 per share indefinitely starting one year after the investment. Investors require a 10 percent return on XYZ stock. Assume the inviolable just paid the dividend of $8. 25 yesterday. a) What is the value per share of the companys stock assuming the firm does not undertake the investment opportunity? 5 pts) b) If the company does undertake the investment what is the value per share now? (10 pts) c) What will the value per share be 3 years from now? (5 pts) Solution a) P = Dividend / R = 8. 25 / 0. 1 = $ 82. 5 b) NPVGO = (-1. 60 + 0. 40 / 0. 1) = $ 2. 40 So the stock cost will be 82. 5 + 2. 40 = 84. 90 c) (8. 25 + 0. 40) / 0. 1 = 86. 5 Question 3 Portfolio Variance Suppose the expected returns and threadbare digression of stocks A and B are E(Ra) = 0. 13, E(Rb) = 0. 19, ? a = 0. 38, ? b = 0. 62 respectively. )Calculate the expected return and specimen deviation for a portfolio that is composed of 45 percent A and 55 percent B when the correlation coefficient between the returns on A and B is 0. 5 (10 pts) b) How does the correlation coefficient between the returns on A and B affect the standard deviation of the portfolio? (3 pts) c) Provide a range for the correlation coefficient where we obtain diversification benefits. (i. e, The portfolio standard deviation is less than the weighted median(a) of the one-on-one standard deviations of the stocks? ) Provide a range where we dont have diversification benefits. 3 + 2 pts) d) For some values of correlation coefficient, we open fire procure a portfolio standard deviation of almost zero. TRUE or FALSE? ( 2 pts) Solution a) The expected return of the portfolio is the sum of the weight of each plus times the expected re turn of each asset, so E(RP) = wAE(RA) + wBE(RB) E(RP) = . 45(. 13) + . 55(. 19) E(RP) = . 1630 or 16. 30% The variance of a portfolio of twain assets can be expressed as (pic = wpic(pic + wpic(pic + 2wAwB(A(B(A,B (pic = . 452(. 382) + . 552(. 622) + 2(. 45)(. 55)(. 38)(. 62)(. 50) (pic = . 20383So, the standard deviation is (P = (. 20383)1/2 = . 4515 or 45. 15% b) As Stock A and Stock B become less correlated, or more negatively correlated, the standard deviation of the portfolio decreases. c) corr lt 1 (strictly less), corr = 1 d) TRUE Question 4 CAPM and SML Suppose that you observe the following information. Assume these securities are correctly priced. Beta Expected commit XYZ Corp 1. 4 0. 150 ABC Corp 0. 9 0. 115 a) What is the fortune free rate and the expected return on the market? 3 + 3 pts) b) What is the expected return on an asset with a beta 1. 6? (4 pts) c) What is the beta on a portfolio consisting of 30% XYZ, 30% ABC, 20% risk free asset and 20% market portfolio? (5 pts) d) If a security has beta 1. 8 and expected return 18%, is this security above or at a lower place SML? Over or under priced? ( 2 + 3 pts) Solution a) Here we have the expected return and beta for two assets. We can express the returns of the two assets using CAPM. If the CAPM is true, then the security market line holds as well, which means all assets have the same risk premium.Setting the reward-to-risk ratios of the assets equal to each separate and solving for the risk-free rate, we find out (. 15 Rf)/1. 4 = (. 115 Rf)/. 90 .90(. 15 Rf) = 1. 4(. 115 Rf) .135 . 9Rf = . 161 1. 4Rf .5Rf = . 026 Rf = . 052 or 5. 20% Now using CAPM to find the expected return on the market with both stocks, we find .15 = . 0520 + 1. 4(RM . 0520). 115 = . 0520 + . 9(RM . 0520) RM = . 1220 or 12. 20%RM = . 1220 or 12. 20% b) 5. 20% + 1. 6 (12. 20% 5. 20%) = 5. 20% + 11. 20% = %16. 40 c) 0. 30 * 1. 4 + 0. 30*0. 9 + 0. 2*1 +0. *0 = 0. 89 d) According to SML 5. 20% + 1. 8 (12. 20% 5. 20%) = 5. 20% + 12. 60% = 17. 80%. The security is above SML. It is underpriced. Question 5 1).For a multi-product firm, if a projects beta is different from that of the overall firm, then the(4 pts) A. CAPM can no longer be used. B. project should be discounted using the overall firms beta. C. project should be discounted at a rate commensurate with its own beta. D. project should be discounted at the market rate. E. project should be discounted at the T-bill rate. 2). Jacks Construction Co. as 80,000 bonds outstanding that are selling at par value. Bonds with equal characteristics are yielding 8. 5%. The company also has 4 million shares of common stock outstanding. The stock has a beta of 1. 1 and sells for $40 a share. The U. S. Treasury bill is yielding 4% and the market risk premium is 8%. Jacks tax rate is 35%. What is Jacks weighted average cost of capital? (8 pts) A. 7. 10% B. 7. 39% C. 10. 38% D. 10. 65% E. 11. 37% Re = . 04 + (1. 1 ( . 08) = . 128 Debt 80,000 ( $1,000 = $80m Common 4m ( $40 = $160m Total = $80m + $160m = $240m pic

Content-based Image Retrieval (CBIR) System

Content-based realize Retrieval (CBIR) SystemChapter 1. IntroductionNowadays, in the most of aras it is necessary to work with large amounts of growing visual and multimedia data, at the same time, the subdue of depiction and video files on the web is large-hearteda big and is still rising very rapidly. inquiring through this data is absolutely vital. So, there is a high demand on the tools for find retrieving, which argon based on visual information, rather than wide-eyed text-based queries. Content-based Image Retrieval (CBIR) consists of retrieving the most visually similar images to a given query image from a database or group of image files. It is a quite multipurpose thing in a lot of aras such as Photography which may involve image search from the large digital characterization galleries Medicine it is used to assist in diagnosis. In most of ailments, their visual characteristics carry diagnostic information and visually similar images correspond to the same di sease category. The output of a CBIR system cease help to make a decision (Tahmoush, 2007) Military detection of enemy soldiers or vehicles from screen photographs offensive activity measure it helps police in suspicious peoples identification from large image databases and in image retrieval of crime scene photos (Wen, 2005) Geography frequently used in Geographical information systems (GIS) (Hafiane, 2006) and many others.CBIR has been a subject of intense research all over the last 15 years. It is one of the most difficult research areas in multimedia computing and information retrieval. During the research history many different image matching, indexing and retrieval algorithms have been tried. Practice shows that user queries described by visual information are more effective and more precisely meet user needs, than standard text search queries. It is because visual information is close at hand(predicate) to the humans perception of the world.1.1 CBIR SystemsMany CBIR systems and tools have been developed to make queries based on visual content. During the 90-ies some(prenominal) nonable commercial systems were introduced. IBM developed Query By Image Content (QBIC) system, which lets user to make queries of large image databases based on visual image content properties such asExample imagesUser-constructed sketches and drawingsSelected food disguise and caryopsis patterns. (Flickner, 1995)Soon after that Virage Image Search Engine of Virage Inc. was developed, which provides an open role model for building systems that explicitly manages image assets by directly representing their visual attributes. (Bach, 1996) some(prenominal) online content-based web search engines can besides be mentioned. WebSEEk developed by Image and Advanced Television Lab, Columbia University. It allows making queries by example and by desired food showing composition. Chabot, Developed by Department of Computer Science, University of California, which allows to search by colors, but offers limited options such as choosing one dominant color. (Veltkamp, 2002) orbiculate Memory Net (GMNet) was launched for public access in late June 2006. It is a digital library of cultural, historical, and heritage image collections. Among other text-based searching types this web library has a possibility to search by image content. It has two basic options for content based searching. Search by example image, based on its color and blueprint and by user drawing. For CBIR, GMNet uses SIMPLIcity developed by Prof. James Z. Wang of Penn State University. (Chen 2006)Different CBIR systems use different types of user queries. Typically tools for the content-based image retrieval consist of query statement and a result presentation this query can be done by providing an example image a sketch, or by choosing desired colors for the image. Results are presented by the top several similar images based on the similarity measure.1.2 Research QuestionsDespite the large number of CBIR systems developed, there are still a lot of challenging problems in this area. The important sides that still need to be improved are speed of retrieving, when functional with the large databases, accuracy and effectiveness of the retrieved results. So the researchers from multiple disciplines are deeply concerned with these aspects.Comparisons by image content are much more entangled task than by textual data. Generally, content-based image retrievals are based on simile of image content descriptors that represent visual sustains of the image. Different features can be used to obtain the image descriptor. To meet precise user needs and in various cases some of them are more effective than others. Sometimes the instruction execution simplicity is as important as retrieval accuracy and effectiveness.Based on the previous discussion, research questions are the followingWhat are the basic retrieval techniques? What kind of features are usually used? How the f eatures are obtained from the image? How these features are matched? How the retrieval results are presented to the user? How accurate can be the algorithms, which are comparatively easy to implement?1.3 ObjectivesThe CBIR research often involves two areas computer vision and database systems. The database systems part studies database indexing, searching and retrieval techniques and computer vision part is about image processing, obtaining the image descriptors and image matching. In order to answer the research questions this dissertation focuses on a computer vision part.Image processing and image transformations are used by CBIR systems in order to extract image descriptors. CBIR systems are based on different image features descriptors matching. Some of these systems perform image simile by multiple features at the same time and some of them use solely one feature.In this dissertation we are going to investigate what are the basic techniques used in CBIR systems, which are bas ed on different feature descriptors. We will make a detailed overview of these basic methods. We are also going to implement one of the most effective algorithms in the CBIR field. This is Scale Invariant Feature interpret (SIFT) algorithm (Lowe, 2004) and see how effective and accurate it can be.Chapter 2. Literature Survey2.1 CBIR systems typical architectureTypical CBIR system has two main functionalities. This is Data insertion and query processing.Data insertion procedures are per make separatist of user interaction. They are applied to all the data. The purpose of this process is to extract visual features from the images in the database. These features are obviously smaller than the actual image and they are then stored for easy comparison reasons, as a characterizers of separately image.Query processing starts with user specific request. Request can be done in several ways By an example image, by giving desired pattern or object, color distribution and etc. Query processi ng mental faculty obtains the visual features from the given request, metric is defined. Then similarity is measured based on the chosen metric and some set of the most similar images are .Features stock itself involves, selecting the features that have to be extracted, it depends on the type of user query. The feature extracting algorithm is chosen to create the feature vector from the selected features. Eventually, image descriptor is formed which are then used to compare the images. (Torres, 2006)2.2 Semantic GapBasically, similarity searching between the images is based on low-level and higher-levels of queries. (Eakins, 1996)Low-Level Similarity in this case visual features to describe the image are primitives such as color, texture and shape.Higher-Levels, Semantic Similarity at higher levels, similarity searching is not based on a simple features. In this case images are described by higher level of semantic attributes. This involves identification of the object types re present in the image.These two levels of queries form the problem called semantic bed cover. Semantic gap can be defined in the following wayThe semantic gap is the lack of coincidence between the information that one can extract from the visual data and the interpretation that the same data has for a user in a given situation. (Datta, 2008)In another words, images with high low-level feature similarities may still be different in terms of user perception. So similarity by low-level features, not always mean semantic similarity of these images.2.3 Content Comparison TechniquesThis dissertation is concerned with low-level similarity features extraction .CBIR for low-level similarity queries needs techniques which can be used to obtain the image content descriptors to compare images based on their color, texture and shape. food coloring Image content comparison by color is based on matching images by their color distribution. In this case image feature identifies the proportion of pi xels of specific color or colors within an image. So one can make color searches by indicating desired concentration of colors or by an example image with desired color distribution and get similar images. Color histograms are widely used to extract the color distribution descriptors from the image. It is a statistic of the color of pixels in the image. First color distribution is represented by appropriate color histogram, and then color vector is formed from that histogram. Lets discuss several color feature extraction histograms.Conventional Color Histogram (CCH) This histogram consists of occurrences of each color in the image. Each pixel is associated to only one its own histogram bin only on the basis of its own color. This color histogram uses the probability mass function of the image pixel intensities. (Suhasini, 2009)Fuzzy Color Histogram (FCH) as an opposite to CCH, in FCH each pixel is associated to all bins of histogram with different degrees of membership depending o n color similarity of the pixel. This is done by fuzzy-set membership function. (ferone, 2008)Color Correlogram (CC) color correlogram of an image is a set back which is indexed by color pairs, where the d-th entry of (i,j) cell shows the probability of finding the color j at a distance of d from a pixel of color i in the image extracting. Such a feature from the image is tolerant to the changes in appearance of the same scene which can be caused by changing the viewing positions, but color correlogram is more difficult to compute than color histograms. (Huang, 1997)Texture Retrieval by image texture in a similar to color-based feature extraction, but it looks for visual patterns in images rather than colors. So it looks at homogeneity that is not a result of a single color presence or intensity of a pixel value. Sometimes it also provides more spatial information.The most basic method used to extract the texture descriptor from the image is based on Fourier Transform. The initial image is transformed by the Fourier function. As the method works on digital images, Discrete Fourier Transform (DFT) is used. DFT converts images from the spatial domain into the frequency domain, where all the spatial frequencies of the original image are represented. In another words this transformed image shows intensity variations over a number of pixels. Transformed data is grouped to obtain several measures from it. Then descriptor is formed of these measures and is used for comparison. (Nixon, 2007)Shape Shape-based image retrieval comparison looks at shapes of regions within an image and searches for the shapes similar to given as in a query image. Edge and blob detections are important parts for the shape feature extraction. These edges and blobs are points or regions in the image that are either brighter or darker than the surrounding. Several methods are used for shape-based image retrieval, which involve different kind of image filtering and image transformations.One o f the most effective algorithms for shape-based image retrieval is Scale Invariant Feature Transform (SIFT) algorithm, which was first developed by David Lowe in 1999, at the University of British Colombia. It takes a single image as an input and returns a set of detected image features. In SIFT algorithm image filtering is based on Gaussian function. After image filtering SIFT uses Difference of Gaussian (DoG) pyramid for blob (keypoint) detection. The image feature descriptor, which is called keypoint descriptor is 128 element feature vector and formed of gradient magnitudes and orientations computed for the area around the identified keypoints. (Lowe, 2004)Chapter 3. Research Method3.1 Research approachMathematical methods play key role in the most of CBIR algorithms. Often mathematical solution of the problem is difficult or impossible to implement concretely, wherefore it is important to assess the method in practice. Thats wherefore Experimental approach will be used in thi s dissertation. This method of primary research forces to experience and overcome all the difficulties that can appear during the practical implementation of theory. It requires focusing on the details of algorithm and clearly shows advantages and disadvantages of the particular algorithm. It also gives possibility to assess the instruments used in experiment, which are not little important than algorithm itself.In this dissertation, one of the CBIR algorithms for shape-based image retrieval will be implemented for a number of images and the results will be assessed3.2 Tools and Technologies usedThis force field focuses on the algorithm which involves image processing. It will be implemented under the Microsoft .net framework platform and using GDI+ and C programming language. .Net framework provides managed interface for GDI+ therefore its relatively easy to process images using this platform. Microsoft Visual Studio .Net will be used as an IDE. This experiment will also show how useful can be .net framework library and C language for image processing purpose.ReferencesBach J., Fuler C., Gupta A., Hampapur A., Horowitz B., Humphrey R., Jain R., Shu C., (1996) The virage image search engine An open framework for image management SPIE Conference on Storage and Retrieval for Image and Video DatabasesChen Ch. Ch. (2006),Using Tomorrows Retrieval Technology to Explore the Heritage Bonding last(prenominal) and Future in the Case of Global Memory Net on tap(predicate) at http//ifla.queenslibrary.org/IV/ifla72/papers/097-Chen-en.pdf last accessed on twenty-fourth September 2009Datta R., Joshi D., Li J. and Wang J. Z. (2008) Image Retrieval Ideas, Influences, and Trends of the New Age.Eakins J.P. (1996) Automatic image content retrieval are we getting anywhere?Department of Computing, University of Northumbria at Newcastle, available at http//www.cs.uu.nl/docs/vakken/mir/materials/ literary works/eakins.pdf last accessed on 24th September 2009Ferone A., Maddalena L., Petrosino A., (2008) The Enhanced Color Histogram a way for dealing with uncertainty in CBIR systems, University of Naples Parthenope, Department of Applied ScienceFlickner M., Sawhney H., Niblack W., Ashley J., Huang Q., Dom B., Gorkani M., Hafher J., downwind D., Petkovie D., Steele D. and Yanker P.(1995) Query by Image and Video Content The QBIC System, IBM Almaden Research Center available at http//www2.cs.ucy.ac.cy/nicolast/courses/cs422/ReadingProjects/qbic.pdf last accessed on 24th September 2009Hafiane A., Chaudhuri S., Seetharaman G., Zavidovique B. (2006) Region-based CBIR in GIS with local space filling curves to spatial representationHuang J., Kumar S. R., Mitra M., Zhu W. J., Zabih R. (1997) Image Indexing Using Color Correlograms, Cornell UniversityLowe D. G. (2004), Distinctive Image Features from Scale-Invariant Keypoints, Computer Science Department University of British Columbia available at http//people.cs.ubc.ca/lowe/papers/ijcv04.pdf last accessed on 24th September 2009Nixon M. S., Aguado A. S. (2007) Feature Extraction and Image Processing, Academic PressSuhasini P.S., Dr. K. Sri Rama Krishna, Dr. I. V. Murali Krishna (2009) CBIR Using Color Histogram Processing VR Siddhartha Engineering College available at http//www.jatit.org/volumes/research-papers/Vol6No1/13Vol6No1.pdf last accessed on 24th September 2009Tahmoush D. Hanan S. (2007)A Web Collaboration System for Content-Based Image Retrieval of Medical imagavailable athttp//www.cs.umd.edu/hjs/pubs/medicalimagepapers/TahmoushSPIE07a.pdf last accessed on 24th September 2009Torres R. S., Falco A. X. (2006)Content-Based Image Retrieval Theory and Applications available at http//www.dcc.unicamp.br/rtorres/artigos/journal/torres06rita.pdf last accessed on 24th September 2009Veltkamp R. C., Tanase M. (2002) Content-Based Image Retrieval Systems A Survey Department of Computing Science, Utrecht University available at http//give-lab.cs.uu.nl/cbirsurvey/cbir-survey.pdf last accessed on 24 th September 2009Wang J. Z. (2001) SIMPLIcity Semantics-Sensitive coordinated Matching for Picture Libraries available at http//infolab.stanford.edu/wangz/project/imsearch/SIMPLIcity/TPAMI/wang2.pdf last accessed on 24th September 2009Wen Ch. Y, Yu Ch. Y., (2005) Image Retrieval of Digital Crime Scene Images, Forensic Science Journal available at http//fsjournal.cpu.edu.tw/content/vol4.no.1/06-95-04.pdf last accessed on 24th September 2009.